In today’s word, more and more consumers are turning to the internet to find the products and services that they need. Therefore, online marketing is an integral part of running a business. And while important aspects of online marketing include social media marketing, email marketing, and web design, SEO, or search engine optimization is especially essential.
SEO, or Search Engine Optimization, is a particularly important aspect of online marketing, as consumers are increasingly using search engines to find products and services to purchase. Did you know that the vast majority of internet users begin their online experiences with a search engine search? Or that nearly 1 billion searches are preformed each and everyday? And according to SEMPO, the North American search engine marketing industry will be valued at nearly $23B by the end of 2012. Studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. Therefore, the higher a website appears in search engine results pages, or search engine rankings, the more likely a consumer is to visit that website. SEO works to increase search engine position, for example it woks to increase google position, through a variety of different means, including more effective web design, keyword research, PPC, etc.
However, if you’re company doesn’t have the time or the talent to preform SEO services in house, it can be advantageous to consider an SEO service company or an SEO service firm. SEO services companies and SEO services firms can provide you with expert SEO services. Interestingly, more and more businesses are choosing to export SEO to an SEO company. Overall, effective SEO is essential.