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"Search Engine Optimization" or SEO is a
very specialised field and takes time to excel at.
Search Engine optimization is not easy and cheap. It
requires analysis and logical thinking by search engine
experts. You design your website and submit it to search
engines but no one will visit your website until it is
well optimized by search engine experts.
There are many companies in the market who provide
search engine optimization and submission services but
some of them provide this service in a non-ethical way
which can lead to spamming of your website into the
search engines. Once your website is on a list for
spamming a search engine, you will never get listed on
the search engines. Suntec provides an ethical Search
Engine positioning service which drives genuine traffic
to your website.
An optimization objective for any online business is
essential to keep a competitive edge in today’s
marketplace. The aim of our Search Engine Optimization
proposal is to present you with a competitive solution
to increase the traffic to your website through Search
Engines and thereby attract new clients. Suntec uses its
own unique Search Engine Placement Techniques. We can
help you get better search engine positioning,
optimization and placement at low pricing.
The SEO tips below should assist the
reader in forming a basic understanding of how to create
human friendly web pages which are easily understood by
the most popular search engines.
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Insert keywords within the title tag so that
search engine robots will know what your page is
about. The title tag is located right at the top
of your document within the head tags. Inserting
a keyword or key phrase will greatly improve
your chances of bringing targeted traffic to
your site.
Make sure that the title tag contains text which
a human can relate to. The text within the title
tag is what shows up in a search result. Treat
it like a headline.
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Use the same keywords as anchor text to link to
the page from different pages on your site. This
is especially useful if your site contains many
pages. The more keywords that link to a specific
page the better.
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Make sure that the text within the title tag is
also within the body of the page. It is unwise
to have keywords in the title tag which are not
contained within the body of the page.
Adding the exact same text for your h1 tag will
tell the reader who clicks on your page from a
search engine result that they have clicked on
the correct link and have arrived at the page
where they intended to visit. Robots like this
too because now there is a relation between the
title of your page and the headline.
Also, sprinkle your keywords throughout your
article. The most important keywords can be
bolded or colored in red. A good place to do
this is once or twice in the body at the top of
your article and in the sub-headings.
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Do not use the exact same title tag on every
page on your website. Search engine robots might
determine that all your pages are the same if
all your title tags are the same. If this
happens, your pages might not get indexed.
Always use the headline of the pages as the
title tag to help the robots know exactly what
the page is about. A good place to insert the
headline is within the h1 tag. So the headline
is the same as the title tag text.
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Do not spam the description or keyword meta tag
by stuffing meaningless keywords or even spend
too much time on this tag. SEO pros all agree
that these tags are not as important today as
they once were. Just place the headline once
within the keywords and description tags.
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Do not link to link-farms or other search engine
unfriendly neighborhoods. A good rule of thumb
is if your pages do not contain any words that
reflect the content of the site you are linking
to, do not link to it.
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Do not use doorway pages. Doorway pages are
designed for robots only, not humans. Search
engines like to index human friendly pages which
contain content which is relevant to the search.
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Title tags for text links. Insert the title tag
within the HTML of your text link to add weight
to the link and the page where the link resides.
This is like the alt tag for images.
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Describe your images with the use of the alt
tag. This will help search engines that index
images to find your pages and will also help
readers who use text only web browsers.
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Submit to the search engines yourself. Do not
use a submission service or submission software.
Doing so could get your site penalized or even
banned.
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