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SEO (Search Engine Optimization) is currently the biggest buzzword since CRM (Customer Relationship Management). For many organizations, SEO has become a fundamental part of the marketing plan.
 Simple - Yet Complicated
Studies show that more than 90% of all online users use search engines to find what they are looking for, whether this is a service, a product or just information. And what do these users find in response to their search? 200, 2,000, 20,000 results? Do you know whether you are no. 1 or no. 100 in the sequence of search results? The fact is that fewer than 7% of all seekers look further down than no. 30 on the list. If you want your website to work for you, you need to constantly ensure that you are at the top end of the results list.
Could it be coincidence that more than 50% of all e-commerce companies in the USA use SEO? No - it is an absolute necessity if their website is to generate earnings. It is simple logic that you will only be seen if you are high up on the results list.
SEO - An Ongoing Process
The search engines are constantly changing their systems. No sooner do you think you are among the top 10, than the system is changed and you are suddenly no. 100 on the results list. This is why search engine optimization requires constant maintenance and this is the service we offer. We ensure that you maintain a good position at all times on the most important and popular search engines.
Compared to banner advertisements and other forms of online marketing there is no doubt that search engine optimization is by far the most effective and cost-effective investment you can make to ensure your organization's future success.
An analysis undertaken by IMT Strategies demonstrates the relationship between different forms of online marketing:
For each time a customer buys through e-advertising, 4.5 buy through banner advertising and 24 buy via search engines.
Another study from IMT Strategies shows that an organization's presence on the search engines is the most important factor in maintaining high brand awareness, and is more important than print, radio or TV advertising.
(Sales & Marketing Management Magazine, January 2001).
In summary, search engine optimization is not merely a good idea; it is essential if there is to be a reasonable correlation between the money and energy you have already invested in your web presence and will continue to invest, and the ROI.
Conclusion
Search engine optimization is:
* The most economic and effective way to find potential customers.
* A long-term process which requires a capable and stable business partner.
* A marketing form that is accessible 24/7.
* An ongoing process.
* Assurance that you will get full value for your website investment now and in the future
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