“I have 1,500 likes. Why isn’t my social media campaign working for me?” One too many business owners have lamented along these lines. Sold on the hype of the new age of social media, many of these entrepreneurs with little background in online marketing have taken to the web, launching Twitter, Facebook, and Youtube pages for their business, counting the days until their consumer engagement morphed into cash. Yet for most, that day never comes. Why?
The reality is, social media for businesses is not the end-all to online marketing. Google’s head of webspam himself, the search engine guru Matt Cutts, has said that as of now, Google does not take Twitter or Facebook signals into account when computing pagerank. In other words: having a ton of Twitter followers does nothing by itself.
This doesn’t mean social media is pointless — if your Twitter followers are actively engaged with you, you can promote your products successfully and inform them of new developments or discounts. Social media simply can’t be your only avenue for marketing, even if it’s tempting to hope for that since it’s “free.” Here are a few more tips to help your website development and design.
Invest in SEO
Twitter can’t raise your search rank, so what can? The answer is search engine optimization, or SEO. SEO companies are experts at understanding the Google algorithm and what your site needs to get to the top of a search page. Most SEO consists of content marketing offsite. A link to your page is inserted in high quality content, thus creating an inbound link. This is something Google uses to figure out how “relevant” and useful each website is for potential searchers. How can you get better SEO without a company? One easy fix is to keep a blog and update it routinely — blogs increase pages for search indexing by 432%.
Better Website Development and Design
Too many times we’ve seen website owners complaining about how their clicks and Facebook fans weren’t translating into sales — only to visit their website and understand exactly what the problem is. It’s not 2004, so a basic site with a bad layout, limited payment options, and a request to call you for more information isn’t going to cut it anymore. Hire a web designer to get you on track so that your website is fast, functional, and appealing. It’s worth noting that if your page can’t load within four seconds, 40% of your visitors are leaving before even seeing what you have to offer.
Are you interested in improving your website development and design? Let us know in the comments.